To persuade someone using the peripheral route, you don't need logic you simply need to play on their emotions. To persuade someone using the central route, you need logic a logical fallacy will make your argument fall flat on its face. The key is that there are two primary routes of persuasion: the central (logical) route and the peripheral (emotional) route. Many of them are extremely effective tools of persuasion. This doesn't mean that they aren't effective at persuading. Logical fallacies are faulty deductive reasoning. Seeing a wet sidewalk and concluding that there was rain is fallacious not deductively valid but it is not necessarily false, nor is it necessarily an unreasonable inference to make. A sidewalk could be wet due to a passing street sweeping vehicle or neighbours carelessly watering their lawns. involves reasonable inferences of what might be true, but not necessarily. However, inductive logic note Not to be confused with mathematical induction, which is a strictly logical, deductive method.
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